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Derrick S. Boone · Study

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Derrick S. Boone

3 works· latest 2003· 1 institutionscluster: provisional

h-index3

i103

Citations215

Works here3

02

03

Most cited in this library

Retail segmentation using artificial neural networks2002 · 109 citations
Plugs versus placements: A comparison of alternatives for within‐program brand exposure2003 · 64 citations
Evaluating the Appropriateness of Market Segmentation Solutions Using Artificial Neural Networks and the Membership Clustering Criterion2002 · 42 citations

Works

3 shown

Plugs versus placements: A comparison of alternatives for within‐program brand exposure

Psychology and Marketing·2003·3 authors

64citations

Evaluating the Appropriateness of Market Segmentation Solutions Using Artificial Neural Networks and the Membership Clustering Criterion

Marketing Letters·2002·2 authors

42citations

Retail segmentation using artificial neural networks

International Journal of Research in Marketing·2002·2 authors

109citations