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Rafael Hernandez Cazares · Study
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Author
Rafael Hernandez Cazares
3 works
· latest 2019
· 2 institutions
cluster: provisional
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25
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Most cited in this library
Strategizing for the bottom of the pyramid: an action research into a Mexican agribusiness
2019 · 22 citations
Strategizing Value Co-Creation with Poor Farmers in a Mexican Agribusiness
2015 · 3 citations
The Dialectics of Engaging the BOP through Microfranchising: Evidence from a Mexican Agribusiness
2016 · 0 citations
Works
3 shown
Strategizing for the bottom of the pyramid: an action research into a Mexican agribusiness
Journal of Business and Industrial Marketing
·
2019
·
4 authors
22
citations
The Dialectics of Engaging the BOP through Microfranchising: Evidence from a Mexican Agribusiness
·
2016
·
1 author
0
citations
Strategizing Value Co-Creation with Poor Farmers in a Mexican Agribusiness
SSRN Electronic Journal
·
2015
·
4 authors
·
preprint
·
Open access
3
citations