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Yi‐Chun Ou · Study

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Yi‐Chun Ou

5 works· latest 2022· 3 institutionscluster: provisionalORCID 0000-0002-9185-5578

h-index5

i105

Citations516

Works here5

13

16

17

22

Most cited in this library

The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers2017 · 158 citations
The interplay of customer experience and commitment2017 · 155 citations
The Role of Consumer Confidence in Creating Customer Loyalty2013 · 91 citations
The effects of customer equity drivers on loyalty across services industries and firms2016 · 90 citations
How and when Narcissism and faith in humanity drive sustainable consumption2022 · 22 citations

Works

5 shown

How and when Narcissism and faith in humanity drive sustainable consumption

Psychology and Marketing·2022·3 authors·Open access

22citations

The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers

Journal of Business Research·2017·2 authors·Open access

158citations

The interplay of customer experience and commitment

Journal of Services Marketing·2017·9 authors·Open access

155citations

The effects of customer equity drivers on loyalty across services industries and firms

Journal of the Academy of Marketing Science·2016·3 authors·Open access

90citations

The Role of Consumer Confidence in Creating Customer Loyalty

Journal of Service Research·2013·4 authors·Open access

91citations