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Davide Baldo · Study

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Davide Baldo

3 works· latest 2022cluster: provisional

h-index3

i103

Citations149

Works here3

15

22

Most cited in this library

Brain Waves Predict Success of New Fashion Products: A Practical Application for the Footwear Retailing Industry2015 · 54 citations
Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity2015 · 48 citations
The heart, brain, and body of marketing: Complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness2022 · 47 citations

Works

3 shown

The heart, brain, and body of marketing: Complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness

Psychology and Marketing·2022·4 authors·Open access

47citations

Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity

Energy Policy·2015·4 authors

48citations

Brain Waves Predict Success of New Fashion Products: A Practical Application for the Footwear Retailing Industry

Journal of Creating Value·2015·4 authors

54citations