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Marco Bilucaglia · Study

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Marco Bilucaglia

7 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0002-8718-2825

h-index6

i106

Citations131

Works here7

21

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25

Most cited in this library

Assessing the Emotional Response in Social Communication: The Role of Neuromarketing2021 · 40 citations
From E-Commerce to the Metaverse: A Neuroscientific Analysis of Digital Consumer Behavior2024 · 31 citations
Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising2023 · 16 citations
Enjoy it! Cosmetic try-on apps and augmented reality, the impact of enjoyment, informativeness and ease of use2025 · 15 citations
Dairy Products with Certification Marks: The Role of Territoriality and Safety Perception on Intention to Buy2021 · 15 citations

Works

7 shown

How to nudge students toward healthier snacks? Consumer neuroscience insights on multisensory nudge interventions in university vending machines

PLoS ONE·2025·8 authors·Open access

1citations

Enjoy it! Cosmetic try-on apps and augmented reality, the impact of enjoyment, informativeness and ease of use

Frontiers in Virtual Reality·2025·7 authors·Open access

15citations

From E-Commerce to the Metaverse: A Neuroscientific Analysis of Digital Consumer Behavior

Behavioral Sciences·2024·8 authors·Open access

31citations

Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising

Frontiers in Psychology·2023·10 authors·Open access

16citations

Dairy Products with Certification Marks: The Role of Territoriality and Safety Perception on Intention to Buy

Foods·2021·8 authors·Open access

15citations

Assessing the Emotional Response in Social Communication: The Role of Neuromarketing

Frontiers in Psychology·2021·5 authors·Open access

40citations

Strategic Communication and Neuromarketing in the Fisheries Sector: Generating Ideas From the Territory

Frontiers in Communication·2021·8 authors·Open access

13citations