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John G. Scriven · Study
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Author
John G. Scriven
8 works
· latest 2017
· 2 institutions
cluster: provisional
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8
Citations
331
Works here
8
95
97
04
12
14
17
Most cited in this library
Differentiation or Salience
1997 · 153 citations
Adding value. Brands and marketing in food and drink
1995 · 52 citations
When 'significant' is not significant
2014 · 28 citations
Making Sense of Common Dirichlet Deviations
2017 · 23 citations
Consistent Consumer Responses to Price Changes
2004 · 22 citations
Works
8 shown
Making Sense of Common Dirichlet Deviations
Australasian Marketing Journal (AMJ)
·
2017
·
2 authors
·
Open access
23
citations
Buying Brands at Both Regular Price and on Promotion over Time
Australasian Marketing Journal (AMJ)
·
2017
·
4 authors
18
citations
When 'significant' is not significant
International Journal of Market Research
·
2014
·
3 authors
28
citations
New Brand Extensions
Journal of Advertising Research
·
2012
·
4 authors
20
citations
Consistent Consumer Responses to Price Changes
Australasian Marketing Journal (AMJ)
·
2004
·
2 authors
22
citations
Differentiation or Salience
Journal of Advertising Research
·
1997
·
3 authors
153
citations
Advertising and Price
Journal of Advertising Research
·
1997
·
3 authors
15
citations
Adding value. Brands and marketing in food and drink
Long Range Planning
·
1995
·
1 author
·
other
52
citations