S
Zodix
Study
Academic Library
Search
Shelves
Open access
Sign in
Search or jump to…
⌘K
Naeem Gul Gilal · Study
Home
/
Author
Naeem Gul Gilal
25 works
· latest 2025
· 3 institutions
cluster: provisional
ORCID 0000-0001-8761-3093
Follow
Suggest an ORCID correction
h-index
21
i10
24
Citations
1,978
Works here
25
17
18
19
20
21
22
23
24
25
Most cited in this library
The role of self-determination theory in marketing science: An integrative review and agenda for research
2018 · 458 citations
Promoting environmental performance through green human resource management practices in higher education institutions: A moderated mediation model
2019 · 400 citations
Celebrity endorsement and brand passion among air travelers: Theory and evidence
2019 · 147 citations
Towards a new model for green consumer behaviour: A self‐determination theory perspective
2019 · 112 citations
Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective
2018 · 78 citations
Works
25 shown
The interplay of nostalgic ad content types, narrative person, social belonging, and brand identification in shaping masstige brand passion
Journal of Retailing and Consumer Services
·
2025
·
5 authors
13
citations
Secondhand consumption: A systematic literature review and future research agenda
International Journal of Consumer Studies
·
2024
·
5 authors
·
review
·
Open access
42
citations
Beauty and the brands: the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Journal of Brand Management
·
2023
·
3 authors
34
citations
How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective
International Journal of Bank Marketing
·
2023
·
4 authors
11
citations
Do all brand CSR initiatives make consumers happy? The role of CSR-brand (mis)fit and sense of relatedness
Journal of Product & Brand Management
·
2023
·
4 authors
23
citations
The role of product design in shaping masstige brand passion: A masstige theory perspective
Journal of Business Research
·
2022
·
5 authors
62
citations
Turnover Intention Among Insurance Employees: Examining the Role of HRM Practices and Supervisor Behavior
Sukkur IBA Journal of Management and Business
·
2022
·
4 authors
·
Open access
2
citations
A person-centered perspective in assessing career adaptability: Potential profiles, outcomes, and antecedents
European Management Journal
·
2022
·
5 authors
21
citations
The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?
Central European Management Journal
·
2021
·
2 authors
·
Open access
40
citations
Strategic CSR‐brand fit and customers’ brand passion: Theoretical extension and analysis
Psychology and Marketing
·
2021
·
4 authors
68
citations
The role of endorsers in bringing defunct brands back to life: theory and evidence
Journal of Product & Brand Management
·
2020
·
6 authors
33
citations
Intergenerational differences in fans' motivation to watch the T20 world cup: a generation cohort theory perspective
International Journal of Sports Marketing and Sponsorship
·
2020
·
7 authors
32
citations
Corporate social responsibility and brand passion among consumers: Theory and evidence
Corporate Social Responsibility and Environmental Management
·
2020
·
6 authors
61
citations
Integrating intrinsic motivation into the relationship between product design and brand attachment: a cross-cultural investigation based on self-determination theory
European J of International Management
·
2019
·
4 authors
76
citations
Towards a new model for green consumer behaviour: A self‐determination theory perspective
Sustainable Development
·
2019
·
6 authors
112
citations
Association between a teacher’s work passion and a student’s work passion: a moderated mediation model
Psychology Research and Behavior Management
·
2019
·
5 authors
·
Open access
38
citations
Celebrity endorsement and brand passion among air travelers: Theory and evidence
International Journal of Hospitality Management
·
2019
·
4 authors
147
citations
Promoting environmental performance through green human resource management practices in higher education institutions: A moderated mediation model
Corporate Social Responsibility and Environmental Management
·
2019
·
5 authors
400
citations
Integrating intrinsic motivation into the relationship between product design and brand attachment: a cross-cultural investigation based on self-determination theory
European J of International Management
·
2018
·
4 authors
27
citations
The role of self-determination theory in marketing science: An integrative review and agenda for research
European Management Journal
·
2018
·
4 authors
458
citations
The four-factor model of product design: scale development and validation
Journal of Product & Brand Management
·
2018
·
3 authors
45
citations
Integrating self-determined needs into the relationship among product design, willingness-to-pay a premium, and word-of-mouth: a cross-cultural gender-specific study
Psychology Research and Behavior Management
·
2018
·
4 authors
·
Open access
72
citations
Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective
Review of Managerial Science
·
2018
·
4 authors
78
citations
Linking product design to consumer behavior: the moderating role of consumption experience
Psychology Research and Behavior Management
·
2018
·
3 authors
·
Open access
58
citations
Supply Chain Management Practices and Product Development: A Moderated Mediation Model of Supply Chain Responsiveness, Organization Structure, and Research and Development
Journal of Advanced Manufacturing Systems
·
2017
·
5 authors
25
citations