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Xingchen Niu · Study
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Xingchen Niu
1 works
· latest 2020
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cluster: provisional
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When I feel invaded, I will avoid it: The effect of advertising invasiveness on consumers’ avoidance of social media advertising
2020 · 94 citations
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When I feel invaded, I will avoid it: The effect of advertising invasiveness on consumers’ avoidance of social media advertising
Journal of Retailing and Consumer Services
·
2020
·
3 authors
94
citations