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James M. Maskulka · Study

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James M. Maskulka

4 works· latest 2002· 1 institutionscluster: provisional

h-index4

i103

Citations219

Works here4

94

96

98

02

Most cited in this library

Place‐based marketing strategies, brand equity and vineyard valuation1998 · 134 citations
Marketing Exchange Transactions and Relationships1994 · 66 citations
A Brand Equity Strategy for Ultra‐Premium California Wines1996 · 13 citations
Information Asymmetries in the Pricing of Fine Wines2002 · 6 citations

Works

4 shown

Information Asymmetries in the Pricing of Fine Wines

International Journal of Wine Marketing·2002·3 authors

6citations

Place‐based marketing strategies, brand equity and vineyard valuation

Journal of Product & Brand Management·1998·2 authors

134citations

A Brand Equity Strategy for Ultra‐Premium California Wines

International Journal of Wine Marketing·1996·2 authors

13citations

Marketing Exchange Transactions and Relationships

Journal of Marketing·1994·4 authors

66citations