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Rana Bou Saada · Study

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Rana Bou Saada

2 works· latest 2022· 1 institutionscluster: provisional

h-index2

i102

Citations50

Works here2

21

22

Most cited in this library

Fooled in the relationship: How Amazon Prime members' sense of self‐control counter‐intuitively reinforces impulsive buying behavior2021 · 35 citations
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic: a study from Lebanon2022 · 15 citations

Works

2 shown

Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic: a study from Lebanon

Journal of Marketing Communications·2022·3 authors

15citations

Fooled in the relationship: How Amazon Prime members' sense of self‐control counter‐intuitively reinforces impulsive buying behavior

Journal of Consumer Behaviour·2021·3 authors

35citations