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Neha Sharma · Study
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Author
Neha Sharma
3 works
· latest 2025
· 1 institutions
cluster: provisional
ORCID 0000-0002-4818-1758
Works
3 shown
Generational dynamics of omnichannel customers: analysing shopping preferences across diverse product types
International Journal of Retail & Distribution Management
·
2025
·
2 authors
22
citations
Showrooming: a retrospective and prospective review using the SPAR-4-SLR methodological framework
International Journal of Retail & Distribution Management
·
2023
·
4 authors
37
citations
Omnichannel retailing: exploring future research avenues in retail marketing and distribution management
International Journal of Retail & Distribution Management
·
2023
·
2 authors
62
citations