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Bo Rundh · Study

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Bo Rundh

9 works· latest 2016· 1 institutionscluster: provisionalORCID 0000-0001-8017-1691

h-index9

i109

Citations1,115

Works here9

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Most cited in this library

The multi‐faceted dimension of packaging2005 · 326 citations
Packaging design: creating competitive advantage with product packaging2009 · 280 citations
The role of packaging within marketing and value creation2016 · 144 citations
Linking packaging to marketing: how packaging is influencing the marketing strategy2013 · 116 citations
International marketing behaviour amongst exporting firms2007 · 82 citations

Works

9 shown

The role of packaging within marketing and value creation

British Food Journal·2016·1 author

144citations

Linking packaging to marketing: how packaging is influencing the marketing strategy

British Food Journal·2013·1 author

116citations

Development of customer value in a supply chain: managerial thinking about strategic marketing

Journal of Business and Industrial Marketing·2011·1 author

16citations

To trust or not to trust?

Management Decision·2011·3 authors

72citations

Packaging design: creating competitive advantage with product packaging

British Food Journal·2009·1 author

280citations

International marketing behaviour amongst exporting firms

European Journal of Marketing·2007·1 author

82citations

The multi‐faceted dimension of packaging

British Food Journal·2005·1 author

326citations

Rethinking the international marketing strategy: new dimensions in a competitive market

Marketing Intelligence & Planning·2003·1 author

46citations

International market development: new patterns in SMEs international market behaviour?

Marketing Intelligence & Planning·2001·1 author

33citations