S
Zodix
Study
Academic Library
Search
Shelves
Open access
Sign in
Search or jump to…
⌘K
Macarena Estévez · Study
Home
/
Author
Macarena Estévez
1 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0009-0007-9626-6004
Follow
Suggest an ORCID correction
h-index
1
i10
1
Citations
12
Works here
1
24
Most cited in this library
A Primer on Out-of-the-Box AI Marketing Mix Models
2024 · 12 citations
Works
1 shown
A Primer on Out-of-the-Box AI Marketing Mix Models
IEEE Transactions on Engineering Management
·
2024
·
3 authors
·
Open access
12
citations