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Rui Guo · Study
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Author
Rui Guo
6 works
· latest 2022
· 2 institutions
cluster: provisional
ORCID 0000-0003-1198-6015
Works
6 shown
Research and Prospect Analysis of Sports Consumption Willingness Based on Public Health Emergencies
Frontiers in Psychology
·
2022
·
6 authors
·
Open access
11
citations
Technological Diversification to Green Domains: Technological Relatedness, Invention Impact and Knowledge Integration Capabilities
Research Policy
·
2021
·
2 authors
117
citations
The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric
Journal of Brand Management
·
2020
·
2 authors
101
citations
Timely or considered? Brand trust repair strategies and mechanism after greenwashing in China—from a legitimacy perspective
Industrial Marketing Management
·
2018
·
4 authors
155
citations
A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy and Brand Loyalty
Journal of Business Ethics
·
2015
·
3 authors
256
citations
The many faces of trust and guanxi behavior: Evidence from marketing channels in China
Industrial Marketing Management
·
2011
·
4 authors
119
citations