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Ronald P. Willett · Study

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Ronald P. Willett

5 works· latest 1969· 2 institutionscluster: provisional

h-index5

i105

Citations755

Works here5

67

68

69

Most cited in this library

Customer Impulse Purchasing Behavior1967 · 534 citations
Is Impulse Purchasing Really a Useful Concept for Marketing Decisions?1969 · 141 citations
Determinants of Buyer Response to Physical Distribution Service1969 · 47 citations
Selling with physical distribution service1968 · 23 citations
Customer Impulse Purchasing Behavior: Some Research Notes and a Reply1968 · 10 citations

Works

5 shown

Determinants of Buyer Response to Physical Distribution Service

Journal of Marketing Research·1969·2 authors

47citations

Is Impulse Purchasing Really a Useful Concept for Marketing Decisions?

Journal of Marketing·1969·2 authors

141citations

Selling with physical distribution service

Business Horizons·1968·2 authors

23citations

Customer Impulse Purchasing Behavior: Some Research Notes and a Reply

Journal of Marketing Research·1968·2 authors

10citations

Customer Impulse Purchasing Behavior

Journal of Marketing Research·1967·2 authors

534citations