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Reo Fukuda · Study

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Reo Fukuda

4 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0002-4842-3809

h-index2

i101

Citations22

Works here4

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21

24

Most cited in this library

When a prior indulgent choice promotes a subsequent indulgent choice: The justification mechanism2021 · 14 citations
Translating virtual product scarcity in gaming to real‐world brand value2024 · 8 citations
The Effects of Goal Conflict in Consumer Sequential Choices2020 · 0 citations
The Effect of Product Novelty on Uncertainty2020 · 0 citations

Works

4 shown

Translating virtual product scarcity in gaming to real‐world brand value

Psychology and Marketing·2024·3 authors·Open access

8citations

When a prior indulgent choice promotes a subsequent indulgent choice: The justification mechanism

Psychology and Marketing·2021·2 authors

14citations

The Effects of Goal Conflict in Consumer Sequential Choices

Quarterly Journal of Marketing·2020·2 authors·Open access

0citations

The Effect of Product Novelty on Uncertainty

The Proceedings of the Annual Convention of the Japanese Psychological Association·2020·1 author·other·Open access

0citations