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Hee Jae Lee · Study

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Hee Jae Lee

2 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0002-7816-6444

h-index2

i102

Citations133

Works here2

22

Most cited in this library

Anthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual Influencers’ Climate Change Messaging2022 · 123 citations
Why People Became Hostile during the COVID-19 Pandemic: Exploring the Role of Social Media Use, Blame Attribution, and Collective Efficacy2022 · 10 citations

Works

2 shown

Anthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual Influencers’ Climate Change Messaging

Journal of Promotion Management·2022·4 authors

123citations

Why People Became Hostile during the COVID-19 Pandemic: Exploring the Role of Social Media Use, Blame Attribution, and Collective Efficacy

Mass Communication & Society·2022·4 authors

10citations