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John E. Lenz · Study

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John E. Lenz

1 works· latest 1996cluster: provisional

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i101

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GENERIC ADVERTISING WEAROUT: THE CASE OF THE NEW YORK CITY FLUID MILK CAMPAIGN1996 · 20 citations

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GENERIC ADVERTISING WEAROUT: THE CASE OF THE NEW YORK CITY FLUID MILK CAMPAIGN

RePEc: Research Papers in Economics·1996·4 authors·preprint·Open access

20citations