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Colleen C. Bee · Study

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Colleen C. Bee

12 works· latest 2019· 2 institutionscluster: provisionalORCID 0000-0003-0647-5026

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Citations640

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Most cited in this library

Relationship Marketing in Sports: A Functional Approach2006 · 129 citations
Exploring the relationship between involvement, fan attraction, psychological commitment and behavioural loyalty in a sports spectator context2010 · 114 citations
Consumer uncertainty: The influence of anticipatory emotions on ambivalence, attitudes, and intentions2013 · 75 citations
Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages2013 · 72 citations
The role of cognitive appraisal and emotions of family members in the family business system2014 · 66 citations

Works

12 shown

Are you with us or against us? The role of threat and anger in sport sponsorship

Journal of Business Research·2019·3 authors

23citations

From passion to obsession: Development and validation of a scale to measure compulsive sport consumption

Journal of Business Research·2018·3 authors

45citations

The Biased Influence of Social Identification and Temporal Framing on Emotions and Partnership Evaluations

ACR North American Advances·2015·2 authors

0citations

The role of cognitive appraisal and emotions of family members in the family business system

Journal of Family Business Strategy·2014·2 authors

66citations

Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages

Journal of Marketing Communications·2013·2 authors

72citations

Consumer uncertainty: The influence of anticipatory emotions on ambivalence, attitudes, and intentions

Journal of Consumer Behaviour·2013·2 authors

75

citations

It's Not Whether You Win or Lose; It's How The Game is Played

Journal of Advertising·2012·2 authors

31citations

The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief

Media Psychology·2011·4 authors

27citations

Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising

Journal of Current Issues & Research in Advertising·2010·3 authors

32citations

Exploring the relationship between involvement, fan attraction, psychological commitment and behavioural loyalty in a sports spectator context

International Journal of Sports Marketing and Sponsorship·2010·2 authors

114citations

Relationship Marketing in Sports: A Functional Approach

Sport Marketing Quarterly·2006·2 authors

129citations

Suspense As an Experience of Mixed Emotions: Feelings of Hope and Fear While Watching Suspenseful Commercials

ACR North American Advances·2005·2 authors

26citations