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Gail Tom · Study

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Gail Tom

17 works· latest 2007· 2 institutionscluster: provisional

h-index15

i1017

Citations1,478

Works here17

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Most cited in this library

Consumer demand for counterfeit goods1998 · 377 citations
Waiting time delays and customer satisfaction in supermarkets1995 · 158 citations
The Use of Rhetorical Devices in Advertising1999 · 127 citations
The Role of Overt Head Movement in the Formation of Affect1991 · 120 citations
The Use of Created Versus Celebrity Spokespersons in Advertisements1992 · 112 citations

Works

17 shown

Mere Exposure and the Endowment Effect on Consumer Decision Making

The Journal of Psychology·2007·2 authors

74citations

A comparison of the effect of retail purchase and direct marketing on the endowment effect

Psychology and Marketing·2005·3 authors

20citations

The Endowment—Institutional Affinity Effect

The Journal of Psychology·2004·1 author

25citations

Types of Humor in Television and Magazine Advertising

Review of Business·2001·2 authors

77citations

The Use of Rhetorical Devices in Advertising

Journal of Advertising Research·1999·1 author

127citations

Consumer demand for counterfeit goods

Psychology and Marketing·1998·4 authors

377citations

A Field Study Investigating the Effect of Waiting Time on Customer Satisfaction

The Journal of Psychology·

1997

·1 author

89citations

Everyday Low Price or Sale Price

The Journal of Psychology·1997·1 author

10citations

Your life on hold: the effect of telephone waiting time on customer perception

Journal of Direct Marketing·1997·2 authors

44citations

Waiting time delays and customer satisfaction in supermarkets

Journal of Services Marketing·1995·1 author

158citations

The Ethnocentric Perspective of Marketing Students and Faculty Towards Business Majors

Marketing Education Review·1995·3 authors

11citations

Classical conditioning of unattended stimuli

Psychology and Marketing·1995·1 author

42citations

The Use of Created Versus Celebrity Spokespersons in Advertisements

Journal of Consumer Marketing·1992·6 authors

112citations

The Role of Overt Head Movement in the Formation of Affect

Basic and Applied Social Psychology·1991·2 authors

120citations

Marketing with Music

Journal of Consumer Marketing·1990·1 author

47citations

Cheating in Academe

Journal of Education for Business·1988·2 authors

70citations

CUEING THE CONSUMER: THE ROLE OF SALIENT CUES IN CONSUMER PERCEPTION

Journal of Consumer Marketing·1987·2 authors

75citations