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Atanu Adhikari · Study
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Author
Atanu Adhikari
10 works
· latest 2023
· 2 institutions
cluster: provisional
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Citations
247
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Most cited in this library
Appraisal of literature on customer experience in tourism sector: review and framework
2015 · 124 citations
Flexibility oriented HRM practices and innovation: evidence from China and India
2020 · 33 citations
Pricing of experience products under consumer heterogeneity
2013 · 30 citations
What decides my purchase of non‐fungible tokens?
2023 · 20 citations
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
2017 · 15 citations
Works
10 shown
What decides my purchase of non‐fungible tokens?
Journal of Consumer Behaviour
·
2023
·
3 authors
20
citations
Flexibility oriented HRM practices and innovation: evidence from China and India
The International Journal of Human Resource Management
·
2020
·
3 authors
33
citations
Paradigm of E-Commerce Services in Developed and Emerging Economies
Springer eBooks
·
2020
·
2 authors
·
chapter
0
citations
Consumer Behavior in Low Involvement Product Purchase: A Stochastic Model
Theoretical Economics Letters
·
2019
·
1 author
·
Open access
12
citations
The Neo-Middle Class: A Unique Opportunity for a Marketer
Springer eBooks
·
2018
·
1 author
·
chapter
0
citations
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
European Journal of Marketing
·
2017
·
2 authors
15
citations
Strategic Marketing Cases in Emerging Markets
Springer eBooks
·
2017
·
2 authors
·
book
5
citations
Appraisal of literature on customer experience in tourism sector: review and framework
Current Issues in Tourism
·
2015
·
2 authors
·
Open access
124
citations
Pricing of experience products under consumer heterogeneity
International Journal of Hospitality Management
·
2013
·
3 authors
30
citations
Individual Preference and Bargaining Behavior in Families’ Buying Decisions of Restaurant Service
Cornell Hospitality Quarterly
·
2012
·
2 authors
8
citations