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Zixi Jiang · Study

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Zixi Jiang

4 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0002-0057-0949

h-index4

i104

Citations207

Works here4

10

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21

Most cited in this library

Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assortments2013 · 63 citations
The curious case of threat-awe: A theoretical and empirical reconceptualization.2021 · 58 citations
Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation2010 · 57 citations
Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices2021 · 29 citations

Works

4 shown

The curious case of threat-awe: A theoretical and empirical reconceptualization.

Emotion·2021·3 authors

58citations

Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices

Journal of Marketing Research·2021·3 authors

29citations

Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assortments

Journal of Marketing Research·2013·3 authors

63citations

Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation

Journal of Consumer Research·2010·4 authors

57citations