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Anne O. Peschel · Study

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Anne O. Peschel

11 works· latest 2026· 2 institutionscluster: provisionalORCID 0000-0001-9560-5974

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Citations433

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Most cited in this library

Sell more for less or less for more? The role of transparency in consumer response to upcycled food products2020 · 110 citations
Quantifying effects of convenience and product packaging on consumer preferences and market share of seafood products: The case of oysters2012 · 96 citations
Sweetening the Deal: The Ingredients that Drive Consumer Adoption of Online Grocery Shopping2020 · 73 citations
Multi-Product Category Choices Labeled for Ecological Footprints: Exploring Psychographics and Evolved Psychological Biases for Characterizing Latent Consumer Classes2017 · 58 citations
Shopping in Reality or Virtuality? A Validation Study of Consumers’ Price Memory in a Virtual vs. Physical Supermarket2022 · 22 citations

Works

11 shown

Inclusive or not? Understanding marketplace inclusion at the periphery

·2026·2 authors·other

0citations

From diversity to distinction: Exploring the role of diversity and inclusion related to consumer perceptions of company innovativeness and attractiveness

Journal of Business Research·2025·4 authors·Open access

14citations

Does metaverse fidelity matter? Testing the impact of fidelity on consumer responses in virtual retail stores

The International Review of Retail Distribution and Consumer Research·2024·5 authors·Open access

20citations

Shopping in Reality or Virtuality? A Validation Study of Consumers’ Price Memory in a Virtual vs. Physical Supermarket

Foods·2022·3 authors·Open access

22citations

Internal reference price response across store formats

Journal of Retailing·2021·2 authors·Open access

10citations

Scarcity signaling in sales promotion: An evolutionary perspective of food choice and weight status

Journal of Retailing and Consumer Services·2021·1 author

13citations

Sweetening the Deal: The Ingredients that Drive Consumer Adoption of Online Grocery Shopping

Journal of Food Products Marketing·2020·2 authors·Open access

73citations

Sell more for less or less for more? The role of transparency in consumer response to upcycled food products

Journal of Cleaner Production·2020·2 authors

110citations

Multi-Product Category Choices Labeled for Ecological Footprints: Exploring Psychographics and Evolved Psychological Biases for Characterizing Latent Consumer Classes

Ecological Economics·2017·3 authors·Open access

58citations

Explaining the use of attribute cut-off values in decision making by means of involvement

Journal of Behavioral and Experimental Economics·2016·4 authors

17citations

Quantifying effects of convenience and product packaging on consumer preferences and market share of seafood products: The case of oysters

Food Quality and Preference·2012·3 authors

96citations