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Youjiang Gao · Study
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Youjiang Gao
1 works
· latest 2022
· 1 institutions
cluster: provisional
ORCID 0000-0003-1122-1549
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Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective
2022 · 414 citations
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Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective
Journal of Research in Interactive Marketing
·
2022
·
2 authors
414
citations