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Fengru Li · Study

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Fengru Li

3 works· latest 2007· 1 institutionscluster: provisional

h-index3

i103

Citations66

Works here3

03

06

07

Most cited in this library

Brand Naming in China: Sociolinguistic Implications2003 · 42 citations
Multinational Corporations' Controversial Ad Campaigns in China--Lessons from Nike and Toyota2007 · 14 citations
On Toyota's Misstep in Advertising Its Land Cruiser SUV in Beijing2006 · 10 citations

Works

3 shown

Multinational Corporations' Controversial Ad Campaigns in China--Lessons from Nike and Toyota

Advertising & Society Review·2007·2 authors

14citations

On Toyota's Misstep in Advertising Its Land Cruiser SUV in Beijing

Journal of International Consumer Marketing·2006·2 authors

10citations

Brand Naming in China: Sociolinguistic Implications

Multinational Business Review·2003·2 authors

42citations