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Carmen Torrecilla Moreno · Study

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Carmen Torrecilla Moreno

2 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0002-2322-3077

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i102

Citations142

Works here2

15

23

Most cited in this library

Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study2015 · 128 citations
Is mixed reality technology an effective tool for retail? A vividness and interaction perspective2023 · 14 citations

Works

2 shown

Is mixed reality technology an effective tool for retail? A vividness and interaction perspective

Frontiers in Virtual Reality·2023·6 authors·Open access

14citations

Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study

Journal of Business Research·2015·3 authors·Open access

128citations