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Malcolm P. McNair · Study

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Malcolm P. McNair

4 works· latest 1976cluster: provisional

h-index4

i104

Citations286

Works here4

50

54

55

76

Most cited in this library

The Case Method at the Harvard Business School1955 · 202 citations
The evolution of retail institutions in the United States1976 · 44 citations
The case method at the Harvard Business School : papers by present and past members of the faculty and staff1954 · 29 citations
Problems in Marketing1950 · 11 citations

Works

4 shown

The evolution of retail institutions in the United States

·1976·2 authors

44citations

The Case Method at the Harvard Business School

Journal of Marketing·1955·3 authors

202citations

The case method at the Harvard Business School : papers by present and past members of the faculty and staff

McGraw-Hill eBooks·1954·1 author·book

29citations

Problems in Marketing

Southern Economic Journal·1950·3 authors

11citations