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Frank J. Franzak · Study

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Frank J. Franzak

11 works· latest 2014· 1 institutionscluster: provisional

h-index11

i1011

Citations610

Works here11

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Most cited in this library

A strategic approach to building online customer loyalty: integrating customer profitability tiers2006 · 159 citations
Successful marketing by multinational firms to the bottom of the pyramid: connecting share of heart, global “umbrella brands”, and responsible marketing2008 · 77 citations
Design benefits, emotional responses, and brand engagement2014 · 77 citations
The Effects of Organizational Restructuring on Frames of Reference and Cooperation1988 · 54 citations
Boundary spanning product development in consumer markets: learning organization insights1996 · 52 citations

Works

11 shown

Design benefits, emotional responses, and brand engagement

Journal of Product & Brand Management·2014·3 authors

77citations

Moving from service dominant to solution dominant brand innovation

Journal of Product & Brand Management·2011·2 authors

16citations

Successful marketing by multinational firms to the bottom of the pyramid: connecting share of heart, global “umbrella brands”, and responsible marketing

Journal of Consumer Marketing·2008·3 authors

77citations

Nurturing an effective creative culture within a marketing organization

Journal of Consumer Marketing·2008·3 authors

40citations

Foundations for building share of heart in global brands

Journal of Product & Brand Management·2008·2 authors

44citations

A strategic approach to building online customer loyalty: integrating customer profitability tiers

Journal of Consumer Marketing·2006·3 authors·Open access

159citations

Editorial: Identification and Consideration of Emerging Research Questions

Journal of Product Innovation Management·2003·5 authors·editorial

40citations

Team Building in the Classroom: Preparing Students for Their Organizational Future

Journal of Technical Writing and Communication·1997·2 authors

14citations

Redefining new product development teams: learning to actualize consumer contributions

Journal of Product & Brand Management·1996·3 authors

37citations

Boundary spanning product development in consumer markets: learning organization insights

Journal of Consumer Marketing·1996·2 authors

52citations

The Effects of Organizational Restructuring on Frames of Reference and Cooperation

Journal of Management·1988·2 authors

54citations