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Vikas Arya · Study
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Author
Vikas Arya
6 works
· latest 2023
· 2 institutions
cluster: provisional
ORCID 0000-0001-8025-1528
Works
6 shown
Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world
Journal of Consumer Behaviour
·
2023
·
4 authors
·
Open access
208
citations
Green human resource management and environmental performance: mediating role of green innovation – a study from an emerging country
foresight
·
2023
·
2 authors
101
citations
Quality Dimensions of Augmented Reality-based Mobile Apps for Smart-Tourism and its Impact on Customer Satisfaction & Reuse Intention
Tourism Planning & Development
·
2022
·
4 authors
57
citations
Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity
International Journal of Consumer Studies
·
2021
·
3 authors
122
citations
Panic buying in the COVID-19 pandemic: A multi-country examination
Journal of Retailing and Consumer Services
·
2020
·
5 authors
552
citations
Does digital footprint act as a digital asset? – Enhancing brand experience through remarketing
International Journal of Information Management
·
2019
·
3 authors
115
citations