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Kuldeep Baishya · Study

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Kuldeep Baishya

4 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0003-4338-9784

h-index4

i103

Citations209

Works here4

17

19

23

Most cited in this library

Extending unified theory of acceptance and use of technology with perceived monetary value for smartphone adoption at the bottom of the pyramid2019 · 155 citations
Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach2023 · 29 citations
Factors Influencing Smartphone Adoption: A Study in the Indian Bottom of the Pyramid Context2019 · 20 citations
Factors Influencing E-district Adoption: An Empirical Assessment in Indian Context2017 · 5 citations

Works

4 shown

Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach

Marketing Intelligence & Planning·2023·3 authors

29citations

Extending unified theory of acceptance and use of technology with perceived monetary value for smartphone adoption at the bottom of the pyramid

International Journal of Information Management·2019·2 authors

155citations

Factors Influencing Smartphone Adoption: A Study in the Indian Bottom of the Pyramid Context

Global Business Review·2019·2 authors

20citations

Factors Influencing E-district Adoption: An Empirical Assessment in Indian Context

International Review of Management and Marketing·2017·3 authors·Open access

5citations