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Heekyung Ahn · Study

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Heekyung Ahn

10 works· latest 2020· 1 institutionscluster: provisionalORCID 0009-0008-6872-7536

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Citations30

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Most cited in this library

Mental accounting and individual welfare2011 · 16 citations
Happiness from What We Have and What We Experience: Attribute Non-alignability Increases Anticipated Satisfaction from Experiential Purchases2020 · 5 citations
Being Hot Or Being Cold: the Influence of Temperature on Judgment and Choice2010 · 3 citations
When the Attraction Effect Disappears: the Differential Impact of Adding Common Versus Unique Features on Consumer Choice2004 · 2 citations
Hot & Impulsive? The Effect of Temperature Primes on Consumer Impulsivity2011 · 1 citations

Works

10 shown

Happiness from What We Have and What We Experience: Attribute Non-alignability Increases Anticipated Satisfaction from Experiential Purchases

ASIA MARKETING JOURNAL·2020·2 authors·Open access

5citations

Muscling My Way to My Positive Future: Physical Exertion of Strength and Preference for Risk

ASIA MARKETING JOURNAL·2020·2 authors·Open access

0citations

The Effects of Perception of Lifetime Experiences and Perceived Time Horizons on Risk-Taking Tendency

마케팅연구·2016·3 authors

1citations

Counting Up while Doing Tasks Makes You Feel More Difficult than Counting Down

ASIA MARKETING JOURNAL·2015·1 author·Open access

1citations

The Effect of Money Priming on Consumers’ Choice

ACR North American Advances·2013·2 authors

0citations

The Effects of Hot Temperature on Impulsive Behaviors: The Role of Product Types as a Moderator

·2012·2 authors

1citations

Hot & Impulsive? The Effect of Temperature Primes on Consumer Impulsivity

한국소비자학회 학술대회·2011·1 author

1citations

Mental accounting and individual welfare

·2011·3 authors

16citations

Being Hot Or Being Cold: the Influence of Temperature on Judgment and Choice

ACR North American Advances·2010·3 authors

3citations

When the Attraction Effect Disappears: the Differential Impact of Adding Common Versus Unique Features on Consumer Choice

ACR North American Advances·2004·3 authors

2citations