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Marco Weippert · Study

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Marco Weippert

2 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0003-4744-3792

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Citations75

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24

Most cited in this library

Personalized touchpoints and customer experience: A conceptual synthesis2024 · 61 citations
The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives2024 · 14 citations

Works

2 shown

The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives

Journal of Marketing Management·2024·1 author·Open access

14citations

Personalized touchpoints and customer experience: A conceptual synthesis

Journal of Business Research·2024·3 authors·Open access

61citations