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Sanjay Sood · Study
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Author
Sanjay Sood
23 works
· latest 2017
· 2 institutions
cluster: provisional
ORCID 0000-0002-3418-6347
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17
Citations
2,457
Works here
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Most cited in this library
The Ownership Effect in Consumer Responses to Brand Line Stretches
1999 · 436 citations
Subjective Knowledge in Consumer Financial Decisions
2013 · 318 citations
Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links
2000 · 317 citations
Self-Affirmation through the Choice of Highly Aesthetic Products
2012 · 240 citations
Brand Extensions of Experiential Goods: Movie Sequel Evaluations
2006 · 160 citations
Works
23 shown
Preference-Construction Habits: The Case of Extremeness Aversion
Journal of the Association for Consumer Research
·
2017
·
3 authors
6
citations
The Heart and the Head: On Choosing Experiences Intuitively and Possessions Deliberatively
Journal of Behavioral Decision Making
·
2016
·
4 authors
30
citations
When Knowledge Is Demotivating
Psychological Science
·
2014
·
2 authors
·
Open access
68
citations
How does the Endowment Effect Differ between Experience and Material Products?
PsycEXTRA Dataset
·
2014
·
2 authors
·
dataset
2
citations
The Endowment Effect For Experiences
ACR North American Advances
·
2014
·
2 authors
1
citations
Subjective Knowledge in Consumer Financial Decisions
Journal of Marketing Research
·
2013
·
3 authors
·
Open access
318
citations
Self-Identity and Consumer Behavior Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal Self-Affirmation through the Choice of Highly Aesthetic Products It's Not Me, It's You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity An Interpretive Frame Model of Identity-Dependent Learning: The Moderating Role of Content-State Association
Journal of Consumer Research
·
2013
·
15 authors
53
citations
The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution
Journal of Marketing Research
·
2012
·
2 authors
108
citations
Self-Affirmation through the Choice of Highly Aesthetic Products
Journal of Consumer Research
·
2012
·
2 authors
240
citations
On the Impact of Product Aesthetics on Choice: A Dual-Processing Perspective
PsycEXTRA Dataset
·
2010
·
2 authors
·
dataset
2
citations
Alternative Perspectives on Consumer Judgment and Choice
·
2008
·
3 authors
0
citations
Exploring Boundary Conditions For Anchoring By Contrasting Traditional Approaches and Dual Process Models
ACR North American Advances
·
2008
·
3 authors
0
citations
On the Psychology of Loss Aversion: Possession, Valence, and Reversals of the Endowment Effect: Table 1
Journal of Consumer Research
·
2007
·
4 authors
147
citations
Feeling and Thinking in Memory‐Based versus Stimulus‐Based Choices
Journal of Consumer Research
·
2007
·
3 authors
79
citations
Brand Extensions of Experiential Goods: Movie Sequel Evaluations
Journal of Consumer Research
·
2006
·
2 authors
160
citations
On self-referencing differences in judgment and choice
Organizational Behavior and Human Decision Processes
·
2005
·
2 authors
35
citations
On Decisions That Lead to Decisions: Direct and Derived Evaluations of Preference
Journal of Consumer Research
·
2004
·
3 authors
30
citations
Brand Equity Dilution
Dialnet (Universidad de la Rioja)
·
2003
·
2 authors
111
citations
“Deep” and “Surface” Cues: Brand Extension Evaluations by Children and Adults
Journal of Consumer Research
·
2002
·
2 authors
133
citations
Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links
Journal of Advertising
·
2000
·
3 authors
317
citations
Comparison, Grouping, and Preference
Psychological Science
·
1999
·
3 authors
125
citations
Similarity between Hypotheses and Evidence
Cognitive Psychology
·
1999
·
3 authors
56
citations
The Ownership Effect in Consumer Responses to Brand Line Stretches
Journal of Marketing
·
1999
·
3 authors
436
citations