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Aziz Muqaddam · Study

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Aziz Muqaddam

4 works· latest 2021· 2 institutionscluster: provisional

h-index4

i104

Citations1,614

Works here4

19

20

21

Most cited in this library

Instafamous and social media influencer marketing2019 · 1,189 citations
Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?”2019 · 176 citations
I trust what she's #endorsing on Instagram: moderating effects of parasocial interaction and social presence in fashion influencer marketing2021 · 146 citations
The effects of the visual presentation of an Influencer's Extroversion on perceived credibility and purchase intentions—moderated by personality matching with the audience2020 · 103 citations

Works

4 shown

I trust what she's #endorsing on Instagram: moderating effects of parasocial interaction and social presence in fashion influencer marketing

Journal of Fashion Marketing and Management·2021·3 authors

146citations

The effects of the visual presentation of an Influencer's Extroversion on perceived credibility and purchase intentions—moderated by personality matching with the audience

Journal of Retailing and Consumer Services·2020·3 authors

103citations

Instafamous and social media influencer marketing

Marketing Intelligence & Planning·2019·3 authors

1,189citations

Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?”

Journal of Brand Management·2019·2 authors

176citations