S
Study
Academic Library
Search
Shelves
Open access
My library
Review
John C. Narver · Study
Home
/
Author
John C. Narver
16 works
· latest 2004
· 1 institutions
cluster: provisional
Works
16 shown
Responsive and Proactive Market Orientation and New‐Product Success*
Journal of Product Innovation Management
·
2004
·
3 authors
1,465
citations
The Positive Effect of a Market Orientation on Business Profitability
Journal of Business Research
·
2000
·
2 authors
764
citations
Intelligence Generation and Superior Customer Value
Journal of the Academy of Marketing Science
·
2000
·
1 author
623
citations
Total market orientation, business performance, and innovation
Marketing Science Institute eBooks
·
2000
·
3 authors
·
book
109
citations
Market‐oriented is more than being customer‐led
Strategic Management Journal
·
1999
·
2 authors
429
citations
The Effect of Market Orientation on Business Profitability
Sage eBooks
·
1999
·
2 authors
·
chapter
326
citations
Customer-led and market-oriented: let’s not confuse the two
Strategic Management Journal
·
1998
·
2 authors
1,076
citations
Creating a Market Orientation
Journal of Market-Focused Management
·
1998
·
3 authors
·
Open access
404
citations
Additional Thoughts on the Measurement of Market Orientation: A Comment on Deshpande and Farley
Journal of Market-Focused Management
·
1998
·
2 authors
134
citations
Competitive strategy in the market-focused business
Journal of Market-Focused Management
·
1996
·
2 authors
173
citations
Market Orientation and the Learning Organization
Journal of Marketing
·
1995
·
2 authors
4,379
citations
Market orientation, customer value, and superior performance
Business Horizons
·
1994
·
2 authors
838
citations
Does Competitive Environment Moderate the Market Orientation-Performance Relationship?
Journal of Marketing
·
1994
·
2 authors
2,621
citations
Product‐market Strategy and Performance: An Analysis of the Miles and Snow Strategy Types
European Journal of Marketing
·
1993
·
2 authors
275
citations
The Effect of a Market Orientation on Business Profitability
Journal of Marketing
·
1990
·
2 authors
7,973
citations
The Effect of a Market Orientation on Business Profitability
Journal of Marketing
·
1990
·
2 authors
4,254
citations