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Mahmood Hussain · Study

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Mahmood Hussain

7 works· latest 2016· 1 institutionscluster: provisional

h-index5

i104

Citations422

Works here7

07

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15

16

Most cited in this library

Celebrity Endorsements in Advertisements and Consumer Perceptions: A Cross-Cultural Study2009 · 137 citations
Determinants of wine consumption of US consumers: an econometric analysis2007 · 113 citations
An Analysis of Globalization Forces in the Wine Industry2008 · 107 citations
Testing interaction effects of the dimensions of market orientation on marketing program creativity2007 · 57 citations
The Online Banking Behavior of Generation Y2015 · 6 citations

Works

7 shown

Wine Tourism: Involvement and Intention of Potential Tourists to Visit California Wineries: East vs. West

Journal of International Business and Economy·2016·3 authors

2citations

The Online Banking Behavior of Generation Y

SSRN Electronic Journal·2015·2 authors·preprint·Open access

6citations

Chinese Consumers' Involvement in Wine Consumption and Their Willingness to Visit Wineries in California

DigitalCommons - Kennesaw State University (Kennesaw State University)·2015·3 authors·Open access

0citations

Celebrity Endorsements in Advertisements and Consumer Perceptions: A Cross-Cultural Study

Journal of Global Marketing·2009·3 authors

137citations

An Analysis of Globalization Forces in the Wine Industry

Journal of Global Marketing·2008·3 authors

107citations

Testing interaction effects of the dimensions of market orientation on marketing program creativity

Journal of Business Research·2007·3 authors

57citations

Determinants of wine consumption of US consumers: an econometric analysis

International Journal of Wine Business Research·2007·3 authors

113citations