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Wendy Gordon · Study

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Wendy Gordon

6 works· latest 2022cluster: provisional

h-index5

i105

Citations308

Works here6

90

94

02

06

22

Most cited in this library

Qualitative Market Research: A Practitioner's and Buyer's Guide1990 · 194 citations
What Do Consumers Do Emotionally with Advertising?2006 · 40 citations
Out with the New, in with the Old2006 · 33 citations
The darkroom of the mind — what does neuropsychology now tell us about brands?2002 · 29 citations
Taking brand repertoires seriously1994 · 10 citations

Works

6 shown

Projective and Enabling Techniques

Routledge eBooks·2022·3 authors·chapter

2citations

What Do Consumers Do Emotionally with Advertising?

Journal of Advertising Research·2006·1 author

40citations

Out with the New, in with the Old

International Journal of Market Research·2006·1 author

33citations

The darkroom of the mind — what does neuropsychology now tell us about brands?

Journal of Consumer Behaviour·2002·1 author

29citations

Taking brand repertoires seriously

Journal of Brand Management·1994·1 author

10citations

Qualitative Market Research: A Practitioner's and Buyer's Guide

Journal of Marketing Research·1990·3 authors

194citations