SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Hongmin Ahn · Study

Home/Author

Hongmin Ahn

6 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0002-8253-9776

h-index6

i105

Citations325

Works here6

11

14

15

18

23

Most cited in this library

Dimensions of Luxury Brand Personality: Scale Development and Validation2014 · 164 citations
Effects of 360° video on attitudes toward disaster communication: Mediating and moderating roles of spatial presence and prior disaster media involvement2018 · 76 citations
A two-dimensional approach to between-partner fit in co-branding evaluations2011 · 30 citations
Consumer emotional intelligence and its effects on responses to transgressions2015 · 30 citations
When the going gets tough, ads become straightforward but multi-appealed: The influence of the recession on financial services advertising appeals2011 · 17 citations

Works

6 shown

Unrevealing Voice Search Behaviors: Technology Acceptance Model Meets Anthropomorphism in Understanding Consumer Psychology in the U.S. Market

Sustainability·2023·1 author·Open access

8citations

Effects of 360° video on attitudes toward disaster communication: Mediating and moderating roles of spatial presence and prior disaster media involvement

Public Relations Review·2018·4 authors

76citations

Consumer emotional intelligence and its effects on responses to transgressions

Marketing Letters·2015·3 authors

30citations

Dimensions of Luxury Brand Personality: Scale Development and Validation

Psychology and Marketing·2014·3 authors

164citations

When the going gets tough, ads become straightforward but multi-appealed: The influence of the recession on financial services advertising appeals

Journal of Financial Services Marketing·2011·3 authors

17citations

A two-dimensional approach to between-partner fit in co-branding evaluations

Journal of Brand Management·2011·2 authors

30citations