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Ernest Cyril de Run · Study
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Author
Ernest Cyril de Run
18 works
· latest 2018
· 1 institutions
cluster: provisional
ORCID 0000-0001-9278-3855
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17
Citations
825
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18
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18
Most cited in this library
Beliefs about the Use of Instagram: An Exploratory Study
2015 · 140 citations
Attitudes towards offensive advertising: Malaysian Muslims' views
2010 · 132 citations
Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product
2013 · 95 citations
Are we Baby Boomers, Gen X and Gen Y? A qualitative inquiry into generation cohorts in Malaysia
2017 · 77 citations
Does transformational leadership style foster commitment to change? The case of higher education in Malaysia
2010 · 60 citations
Works
18 shown
Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix
Journal of Strategic Marketing
·
2018
·
3 authors
58
citations
Are we Baby Boomers, Gen X and Gen Y? A qualitative inquiry into generation cohorts in Malaysia
Kasetsart Journal of Social Sciences
·
2017
·
5 authors
·
Open access
77
citations
Beliefs about the Use of Instagram: An Exploratory Study
International Journal of Business and Innovation
·
2015
·
3 authors
·
Open access
140
citations
Bringing Islamic tradition back to management development
Journal of Islamic marketing
·
2015
·
4 authors
21
citations
Attitude Towards Advertising: A Young Generation Cohort’s Perspective
Asian Journal of Business Research
·
2015
·
2 authors
·
Open access
34
citations
A Postura de Jovens Adultos Frente à Publicidade: uma análise multigrupo por etnias
Review of Business Management
·
2015
·
3 authors
·
Open access
13
citations
A Qualitative Inquiry into the formation of Generational Cohorts: a Case of an Emerging Market
Unimas Institutional Repository (Universiti Malaysia Sarawak)
·
2015
·
2 authors
·
Open access
6
citations
Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product
Asia Pacific Journal of Marketing and Logistics
·
2013
·
2 authors
95
citations
Generations X and Y Attitude towards Controversial Advertising
Asian Journal of Business Research
·
2012
·
2 authors
·
Open access
47
citations
Can ethnically targeted advertising work for Malay adolescents?: The moderating role of the strength of ethnic identity
eSpace (Curtin University)
·
2012
·
3 authors
17
citations
Adoption of Retail Internet Banking: A Study of Demographic Factors
The Journal of Internet Banking and Commerce
·
2012
·
4 authors
13
citations
Do Target and Non-Target Ethnic Group Adolescents Process Advertisements Differently?
Australasian Marketing Journal (AMJ)
·
2011
·
2 authors
18
citations
Ethnic advertising: adolescents' attitudes towards target and non‐target advertisements
Young Consumers Insight and Ideas for Responsible Marketers
·
2010
·
2 authors
21
citations
The influence of role models on young adults purchase
Unimas Institutional Repository (Universiti Malaysia Sarawak)
·
2010
·
3 authors
·
Open access
23
citations
Attitudes towards offensive advertising: Malaysian Muslims' views
Journal of Islamic marketing
·
2010
·
4 authors
132
citations
Entrepreneurial orientation of public enterprises in Malaysia
Business Strategy Series
·
2010
·
3 authors
29
citations
Does transformational leadership style foster commitment to change? The case of higher education in Malaysia
Procedia - Social and Behavioral Sciences
·
2010
·
3 authors
·
other
·
Open access
60
citations
Ethnically targeted advertising: views of those not targeted
Asia Pacific Journal of Marketing and Logistics
·
2007
·
1 author
21
citations