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Joon-Wuk Kwun · Study

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Joon-Wuk Kwun

1 works· latest 2004· 1 institutionscluster: provisional

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Citations128

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Effects of Brand, Price, and Risk on Customers' Value Perceptions and Behavioral Intentions in the Restaurant Industry2004 · 128 citations

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Effects of Brand, Price, and Risk on Customers' Value Perceptions and Behavioral Intentions in the Restaurant Industry

Journal of Hospitality & Leisure Marketing·2004·2 authors

128citations