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Arun Lakshmanan · Study

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Arun Lakshmanan

6 works· latest 2024· 1 institutionscluster: provisionalORCID 0009-0002-1356-4393

h-index6

i106

Citations260

Works here6

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Most cited in this library

The Aha! Experience: Insight and Discontinuous Learning in Product Usage2011 · 80 citations
How Kinetic Property Shapes Novelty Perceptions2015 · 53 citations
The Effects of Discount Location and Frame on Consumers’ Price Estimates2009 · 47 citations
Role of executive attention in consumer learning with background music2016 · 46 citations
Do Animated Line Graphs Increase Risk Inferences?2021 · 21 citations

Works

6 shown

Anatomical Depiction: How Showing a Product's Inner Structure Shapes Product Valuations

Journal of Marketing·2024·3 authors·Open access

13citations

Do Animated Line Graphs Increase Risk Inferences?

Journal of Marketing Research·2021·2 authors

21citations

Role of executive attention in consumer learning with background music

Journal of Consumer Psychology·2016·2 authors

46citations

How Kinetic Property Shapes Novelty Perceptions

Journal of Marketing·2015·2 authors

53citations

The Aha! Experience: Insight and Discontinuous Learning in Product Usage

Journal of Marketing·2011·1 author

80citations

The Effects of Discount Location and Frame on Consumers’ Price Estimates

Journal of Retailing·2009·2 authors

47citations