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Yizhan Du · Study

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Yizhan Du

1 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0001-5254-7540

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Effect of Cause-Related Marketing and Brand on Consumer Purchase Intention: Mediating Role of Emotions2025 · 7 citations

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Effect of Cause-Related Marketing and Brand on Consumer Purchase Intention: Mediating Role of Emotions

Sustainability·2025·3 authors·Open access

7citations