Nguyen Khanh Hai Tran

Most cited in this library

• An empirical investigation on the impact of green human resources management and green leadership on green work engagement2023 · 52 citations
• Enhancing green brand equity through environmental reputation: The important of green brand image, green brand trust, and green brand loyalty2023 · 48 citations
• An empirical research of corporate social responsibility on creating the green brand equity: An exploratory of Vietnamese consumers' perception in the bank industry2022 · 32 citations
• Customer pressure and creating green innovation: The role of green thinking and green creativity2024 · 17 citations
• The Role of Product Visual Appeal and Sale Promotion Program on Consumer Impulsive Buying Behavior2024 · 10 citations