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Efua Obeng · Study
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Author
Efua Obeng
4 works
· latest 2019
· 1 institutions
cluster: provisional
ORCID 0000-0002-0095-5136
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Citations
77
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Most cited in this library
Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?
2019 · 27 citations
“Paying it forward: The reciprocal effect of superior service on charity at checkout”
2019 · 24 citations
Survival of The Fittest: How Competitive Service Overlap and Retail Format Impact Incumbents’ Vulnerability to New Entrants
2016 · 17 citations
Joining forces for doing good: getting the international cause-alliance right
2019 · 9 citations
Works
4 shown
Joining forces for doing good: getting the international cause-alliance right
International Marketing Review
·
2019
·
3 authors
9
citations
“Paying it forward: The reciprocal effect of superior service on charity at checkout”
Journal of Business Research
·
2019
·
3 authors
24
citations
Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?
Journal of Global Scholars of Marketing Science
·
2019
·
4 authors
27
citations
Survival of The Fittest: How Competitive Service Overlap and Retail Format Impact Incumbents’ Vulnerability to New Entrants
Journal of Retailing
·
2016
·
4 authors
17
citations