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Yongick Jeong · Study

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Yongick Jeong

4 works· latest 2017· 1 institutionscluster: provisionalORCID 0009-0009-0077-3111

h-index4

i104

Citations71

Works here4

10

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Most cited in this library

Competing for consumer memory in television advertising2011 · 30 citations
Bridging the gap between time and space: Examining the impact of commercial length and frequency on advertising effectiveness2010 · 16 citations
How Much Is Too Much?2012 · 15 citations
What determines international disaster coverage in the US news media?2017 · 10 citations

Works

4 shown

What determines international disaster coverage in the US news media?

Journalism·2017·2 authors·Open access

10citations

How Much Is Too Much?

Journal of Advertising Research·2012·3 authors

15citations

Competing for consumer memory in television advertising

International Journal of Advertising·2011·3 authors

30citations

Bridging the gap between time and space: Examining the impact of commercial length and frequency on advertising effectiveness

Journal of Marketing Communications·2010·3 authors

16citations