SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Russell J. Zwanka · Study

Home/Author

Russell J. Zwanka

4 works· latest 2020· 3 institutionscluster: provisional

h-index3

i102

Citations468

Works here4

17

18

20

Most cited in this library

COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic2020 · 447 citations
Beer Uses and Attitudes in the Craft Era2018 · 14 citations
Everyday Low Pricing: A Private Brand Growth Strategy in Traditional Food Retailers2017 · 7 citations
Do situational factors impact alcoholic beverage choice2020 · 0 citations

Works

4 shown

Do situational factors impact alcoholic beverage choice

International Journal of Research in Marketing Management and Sales·2020·1 author·Open access

0citations

COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic

Journal of International Consumer Marketing·2020·2 authors

447citations

Beer Uses and Attitudes in the Craft Era

Journal of International Food & Agribusiness Marketing·2018·1 author

14citations

Everyday Low Pricing: A Private Brand Growth Strategy in Traditional Food Retailers

Journal of Food Products Marketing·2017·1 author

7citations