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Mariia Bordian · Study

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Mariia Bordian

5 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0002-5505-0780

h-index5

i105

Citations128

Works here5

21

22

24

Most cited in this library

The impact of value co-creation in sustainable services: understanding generational differences2022 · 77 citations
Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender2024 · 19 citations
Do IMC and Ecological Knowledge Drive Value Co-Creation? The New Way to Loyalty in Hospitality2021 · 12 citations
Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation2024 · 10 citations
How does Integrated Marketing Communication boost guest satisfaction? A proposal through ecological knowledge and value co-creation2021 · 10 citations

Works

5 shown

Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender

Journal Of Vacation Marketing·2024·5 authors·Open access

19citations

Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

Journal of Marketing Analytics·2024·5 authors·Open access

10citations

The impact of value co-creation in sustainable services: understanding generational differences

Journal of Services Marketing·2022·3 authors

77citations

Do IMC and Ecological Knowledge Drive Value Co-Creation? The New Way to Loyalty in Hospitality

Sustainability·2021·2 authors·Open access

12citations

How does Integrated Marketing Communication boost guest satisfaction? A proposal through ecological knowledge and value co-creation

Cuadernos de Gestión·2021·3 authors·Open access

10citations