SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Prachi Gala · Study

Home/Author

Prachi Gala

7 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0002-8421-8730

h-index7

i107

Citations294

Works here7

19

21

22

23

Most cited in this library

Disruptive technology and AI in the banking industry of an emerging market2022 · 99 citations
Seeking pleasure or avoiding pain: Influence of CEO regulatory focus on firms' advertising, R&D, and marketing controversies2019 · 59 citations
Removing silos to enable data-driven decisions: The importance of marketing and IT knowledge, cooperation, and information quality2022 · 40 citations
Exploring the dark side of integrity: impact of CEO integrity on firms’ innovativeness, risk-taking and proactiveness2022 · 30 citations
Factors influencing actual usage of fitness tracking devices: Empirical evidence from the UTAUT model2021 · 29 citations

Works

7 shown

Investigating consumer ethical beliefs: role of moral philosophies and personality traits

Journal of Consumer Marketing·2023·4 authors

11citations

Removing silos to enable data-driven decisions: The importance of marketing and IT knowledge, cooperation, and information quality

Journal of Business Research·2022·3 authors·Open access

40citations

Exploring the dark side of integrity: impact of CEO integrity on firms’ innovativeness, risk-taking and proactiveness

European Journal of Marketing·2022·2 authors

30citations

Disruptive technology and AI in the banking industry of an emerging market

International Journal of Bank Marketing·2022·3 authors

99citations

Factors influencing actual usage of fitness tracking devices: Empirical evidence from the UTAUT model

Health Marketing Quarterly·2021·4 authors

29citations

The divergent effects of organizational identification on salesperson and customer outcomes in a friend-selling context

Journal of Personal Selling and Sales Management·2019·4 authors

26citations

Seeking pleasure or avoiding pain: Influence of CEO regulatory focus on firms' advertising, R&D, and marketing controversies

Journal of Business Research·2019·3 authors

59citations