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Bob Hartley · Study

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Bob Hartley

2 works· latest 1999· 1 institutionscluster: provisional

h-index2

i102

Citations196

Works here2

98

99

Most cited in this library

Integrated marketing communications requires a new way of thinking1999 · 120 citations
Measuring integration: an assessment of the quality of integrated marketing communications1998 · 76 citations

Works

2 shown

Integrated marketing communications requires a new way of thinking

Journal of Marketing Communications·1999·2 authors

120citations

Measuring integration: an assessment of the quality of integrated marketing communications

International Journal of Advertising·1998·2 authors

76citations