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Mamoun Benmamoun · Study

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Mamoun Benmamoun

5 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0002-4264-3712

h-index5

i105

Citations180

Works here5

13

15

18

21

Most cited in this library

FDI Inflow and Human Development: Analysis of FDI's Impact on Host Countries' Social Welfare and Infrastructure2013 · 79 citations
Verifying rigor: analyzing qualitative research in international marketing2021 · 57 citations
Affect as a driver to religious‐based consumer boycotts: Evidence from qualitative and quantitative research in the United States2018 · 17 citations
Localizing to Arabic consumers: Insights from print advertising2015 · 16 citations
Gulf Arab E‐Business Environment: Localization Strategy Insights2015 · 11 citations

Works

5 shown

Verifying rigor: analyzing qualitative research in international marketing

International Marketing Review·2021·4 authors

57citations

Affect as a driver to religious‐based consumer boycotts: Evidence from qualitative and quantitative research in the United States

International Journal of Consumer Studies·2018·3 authors

17citations

Gulf Arab E‐Business Environment: Localization Strategy Insights

Thunderbird International Business Review·2015·4 authors

11citations

Localizing to Arabic consumers: Insights from print advertising

Journal of Marketing Communications·2015·4 authors

16citations

FDI Inflow and Human Development: Analysis of FDI's Impact on Host Countries' Social Welfare and Infrastructure

Thunderbird International Business Review·2013·3 authors

79citations